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Shop for Charity


This project was developed, as per a brief set by IBM iX  studio,  to "better help facilitate the act of charitable giving to organisations like the RFS, that empower citizens to make a productive impact in times of need from useful donations that don’t become a burden to our response teams". Our idea was to introduce the charitable process into the daily lives of donors, through grocery stores and mobile apps. 

Feasibility Shop for Charity .png


From this project I learnt the importance of utilising all stakeholders throughout the entire design process, to ensure the most effective and useful outcome. In particular I focused  on learning how to extract useful information from online sources using the technique online ethnographies. This enabled me to get different perspectives from stakeholders we are unable to get in direct contact with. In this case the perspectives were donors, charity workers and recipients.


The final insight gained from this project was user journey mapping. This allowed my team to identify the pain points of our designs and track the emotional journey of users. By doing so we could see how our design would impact all stakeholders throughout the entire charitable process.


Shop for Charity received the 'Feasibility Award' from IBM iX in 2020. This award was handed out to the students that utilised emerging technologies to develop a process that could be easily put in place. 



To gain an understanding of all stakeholders involved and their problems we utilised both research techniques; online ethnographies and interviews. Donors were easier to find for interviews. However, charity workers and recipients were more difficult to find, hence why we used online ethnographies (youtube, blogs, etc), to get a better insight. From all the data collected we created an affinity diagram (as seen bellow) and clustered them into similar themes. From this research we established the biggest problem / theme was how disconnected all stages of the charitable process.


Affinity Diagram


From the initial research 4 concepts were developed. Storyboards (as seen bellow) were then utilised to plan out how each concept would work and what would be required in each stage of the process.

SFC Story Board.png


Then a criteria was established that fulfilled the needs of all users. These storyboards were then placed into a decision matrice to identify the strengths and weaknesses, as well as critiqued by our class and professionals. From the results of both the matrice and critiques we combined two concepts to form the final design. This decision was made as both concepts had a variety of strengths and weaknesses, as seen bellow. By combining them they would complement each other well and supplement each of their respective weaknesses.

Shop For Charity

Decision Matrice.png

Predetermined Care Packages



This was then developed and planned out using a user journey map. Here I really focused on sticking to a colour scheme to make a cohesive visual. I also established small graphics to represent certain ideas to minimise the amount of writing on the map. All of which helped to clearly communicate the new system design.

Journey Map.png
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